Impact of Consumer Awareness and Product Knowledge on Customer Satisfaction of Electric Two-Wheeler Users

सार

The rapid growth of electric vehicles (EVs) has transformed the transportation sector, particularly in developing countries such as India. Among different EV segments, electric two-wheelers are gaining popularity due to their affordability, environmental benefits, and government incentives. However, the adoption and satisfaction level of consumers largely depend on their awareness and knowledge about electric vehicles. This study examines the impact of consumer awareness and product knowledge on customer satisfaction among electric two-wheeler users. The research adopts a mixed-method approach including primary quantitative data collected through survey questionnaires and secondary data obtained from academic journals and reports. The findings reveal that higher levels of consumer awareness regarding EV technology, battery performance, charging infrastructure, and government incentives significantly influence customer satisfaction. The study highlights the importance of consumer education programs and marketing communication strategies to improve awareness and enhance the satisfaction level of electric two-wheeler users.